The topic of oversized clothing has been a subject of discussion and debate. Finding the correct clothes can be challenging, but finding the right underwear in the right size and fit can be even more difficult. This struggle was especially true for plus-size women when finding the right lingerie. However, with plus-sized women now receiving the respect they deserve, industry players and lingerie retailers are taking notice. According to a new poll the plus-size market, once considered a niche, is thriving. Maashie, a premium lingerie brand, is at the forefront of catering to the needs of plus-size women, offering a wide range of sizes and styles to suit every body type.
The Problems Faced In India While Buying Lingerie for Plus-Sized Women?
Limited Size Availability
Plus-size women in India often face challenges finding lingerie that fits well due to the limited size availability in stores. Many lingerie brands in India cater more to standard sizes, leaving plus-size women with few options. This can be frustrating and demoralising, as finding the right fit is crucial for comfort and confidence. But with Maashie, inclusivity is not just a buzzword but a commitment, ensuring that every woman, regardless of size, can find lingerie that provides both comfort and confidence. Maashie celebrates the beauty of all body types, empowering plus-sized women to embrace their curves with style and grace.
Lack Of Variety
Another issue faced by plus-size women is the lack of variety in styles, colours, and designs. While standard-sized women have a plethora of options to choose from, plus-sized women often find themselves with limited choices. This can be disheartening, as everyone deserves to feel beautiful and have access to lingerie that reflects their style and personality. That is why Maashie offers a wide array of styles, colours, and designs specifically tailored to the needs and preferences of plus-size women.
Poor Quality and Fit
Some lingerie brands that do offer plus size bras may compromise on quality and fit. This can result in bras that do not provide adequate support. Plus-sized women deserve lingerie that is well-made and provides the same level of comfort and support as lingerie for standard sizes. We understand that quality and fit are non-negotiables when it comes to lingerie, especially for plus-sized women. That's why every piece in the Maashie collection is meticulously crafted with premium materials and tailored to provide exceptional support and comfort, ensuring every woman feels confident and beautiful in her lingerie choices.
High Prices
Plus-size lingerie can often be more expensive than standard sizes, adding to the challenges faced by plus-size women. This price disparity is unfair and can make it difficult for women on a budget to afford lingerie that fits well and makes them feel good about themselves. Lingerie brands should strive to offer affordable options for plus-sized women, ensuring that everyone has access to quality lingerie at reasonable prices. Maashie believes that every woman deserves access to quality lingerie without breaking the bank. That's why we offer a wide range of plus-size options at affordable prices.
Limited Awareness
Many women, both plus-sized and standard-sized, may not be aware of their correct bra size or the importance of proper fitting. This can lead to ill-fitting lingerie choices, which can be uncomfortable and detrimental to breast health. We are committed to empowering women with knowledge about bra fitting and the importance of wearing the right size. Through our inclusive approach and extensive size range, we aim to educate and support women in finding lingerie that fits well and promotes breast health.